Leaflet Distribution

Leaflet distribution has been with us as a means of informing the public at large since, at least, 1658 and the Restoration when "subversives" (that's the general term for people who actively disagree with other people and have the bad manners to loose in the fight for power) communicated to the Man in the Street by printing up leaflets and distributing them of the alternative view.

Leaflet printing back in the 17th Century wasn't cheap - you had to be well financed to participate and printed material was rare enough to mean that each leaflet was likely to be read by at least ten people - and they were read. As Reading and Writing were still skills possessed by a minority of educated people they carried weight as well - you can see why the biggest gang in the country - the government of the day - were very concerned about leaflet distribution and printing. What was said had a very definite effect on the general public opinion and there was plenty to hide and be worried about. Whilst compared to many other nations of the day graft and corruption may have been relatively low but there was still plenty to make the ruling elite uncomfortable with having the more unpleasant facts printed up and distributed to the intelligensia.

I'm not an anti-establishment person - there is no reason not to think the "anti" party of the day, or any other day for that matter, didn't have as much or more to hide or their own agenda to push. The point of this article is to highlight the incredible power of the leaflets distributed at the time. Of course these leaflets got bigger and grew into the newspapers of the 19th Century and today - carrying adverts to cover their costs and as they developed useful data and good writers they started to charge money just to have the "leaflet".

In today's video-pixelated world of instant world wide text and film is the leaflet completely dead? I don't think so - here's why.

Good conversation is also still in vogue - and likely to stay so.